A branded uniform is more than the clothes your employees wear on a day to day basis, it’s a walking billboard, a symbol of trust and a hint towards your professionalism and company standards.
A branded uniform serves as a key marketing tool for brand awareness. Imagine all the places your employees go in a day, the drive through for breakfast, the deli at lunch, the gas station after work, the supermarket, the gym… The possibilities for your brand to be exposed are limitless. As many of our clients have found out, a roll out of a new uniform has brilliant PR potential and can lead to massive exposure.
Have you ever been in a shop and needed to ask a question but not known who works there, and you walked back out? Chances are, if your staff doesn’t wear a uniform, your customers have too! Missed sales from missed opportunities are impacting your business’s bottom line. By identifying your staff members clearly, customers are aware of who they can speak to with a question. This increased number of leads mean more opportunity for sales. At all costs, avoid putting your customers in the situation where they ask another customer if they work there!
Would you let a stranger into your home? How would you feel about taking an unexpected package from a stranger in casual clothes? Chances are, you wouldn’t, and you wouldn’t feel comfortable. Having a uniform clearly identifies your workers, and puts customers at ease with having them in their home. A well branded uniform generates a feeling of trust, allowing your staff to do their jobs with no hassle. Without a uniform, your business looks unprofessional at best, and completely illegitimate at worse.
We’ve established that a uniform is essential for your customers, but what about your staff?
Working in a uniform presents a united front for your staff, and if your uniform is altered for different levels of seniority it makes an attractive reward for promotions. A world class, well-fitting uniform makes your staff feel valued and that you, as an employer, care enough about your employees to provide them with a quality uniform speaks volumes about you and your company.
If you’re looking to update your current uniform, or you’re looking for a new one, we’d love the opportunity to speak to you about your requirements. You can email us at CorporateSales@TwinHill.com or give us a call at 888.206.0699.
You’ve worked with our design team in order to create the ideal uniform- tailored, on brand, with the perfect style and fit. But, do you know what goes into that uniform? We have started a new series to guide you through some of the advantages and disadvantages of the four main fibers: wool, cotton, viscose and polyester. In this issue’s Fiber Guide 101, we are exploring polyester.
Polyester is an oil-based synthetic fiber and the most widely used of all the man-made fibers. It is the most common fiber used in corporate wear due to its durability and strength. Polyester is the best wash-and-wear fiber in that it is easy to care for, shrink resistant, and quick drying. It also maintains good stability and excellent color retention as it is not damaged by sunlight or weather.
All of these good qualities come at a premium. Polyester is not very breathable and can have a shiny appearance, contributing to potential static build-up. It is also prone to pilling and snagging more than other fibers.
In general, polyester is not biodegradable and, therefore, is not suitable for composting. However, polyester produced from recycled plastic bottles is now widely available.
To get the best out of polyester, you have to know when its strengths play to your end use. Hopefully, this guide gives you that advantage the next time you are determining your fiber needs.
The last 3 decades have seen many changes in style and silhouette, yet when looking through our Corporate Apparel Group’s archives, it was fascinating to see how fashion of the last 30 years is still influencing today’s wardrobes; be it at home or in the work place.
The ‘80s was a decade of bold, contrasting colors and patterns and strong silhouettes, known for its shoulder pads and perms! Men’s fashion was relaxed with oversized sportswear styles and loose fitting tailoring, whereas women’s working wardrobes boasted power suits and strong body shapes.
The ‘90s marked the end of the yuppie era (Young Urban Professional) and fashion became more relaxed. Men were heavily influenced by the music of the day and the sports clothing that the artists wore. Women had a softer silhouette wearing slip dresses with kitten heels or Dr. Martens’ combat boots, if you were part of the grunge scene. Utility-styled cargo pants with lots of pockets were also a staple of this era, especially if they were camouflage!
The noughties were heavily influenced by globalization with Middle Eastern and Asian styling being incorporated into mainstream fashion. The movement in sustainable fashion was also prevalent in the ‘00s with an increased focus on ethical clothing and eco-friendly practices such as up-cycling or shopping for vintage pieces.
If we look at the latest trend guide created by our design team we see ‘90s inspired sports clothing and big logoed items; bold colors of the ‘80s and brave patterns that contrast to create innovative prints; recycled objects made from discarded clothes and work wear inspired utility pieces reminiscent of the ‘00s.
The current decade places emphasis on gender fluidity and the importance of being comfortable in your own skin, but however you choose to dress, the fact is undeniable that the last 30 years are still influencing today’s wardrobes!
You’ve worked with our design team in order to create the ideal uniform- tailored, on brand, with the perfect style and fit. But, do you know what goes into that uniform? We have started a new series to guide you through some of the advantages and disadvantages of the four main fibers: wool, cotton, viscose and polyester. In this issue’s Fiber Guide 101, we are exploring wool.
Primarily, we use wool in our suiting fabrics as it has excellent pilling resistance, making a piece look new for longer and suitable (pun intended) for both big meetings and corporate events. Wool is also a natural insulator, keeping wearers warm or cool as desired. Despite bad memories of itchy knitted sweaters (thanks, Grandma), wool actually has a soft hand and has the added bonus of being crease resistant. As a natural fiber, woolen garments are biodegradable and can be recycled into insulation materials at the end of their life span.
All these good qualities come at a premium. Wool is a weak fiber and as a consequence can shrink, however, dry cleaning can prevent this from happening.
To get the best out of wool, you have to know when its strengths play to your end use. Hopefully, this guide gives you that advantage the next time you are determining your fiber needs.
You’ve worked with our design team in order to create the ideal uniform. Tailored, on brand, with the perfect style and fit. Then again, do you know what goes into that uniform? We have started a new series to guide you through some of the advantages and disadvantages of the four main fibers; wool, cotton, viscose and polyester. In this issues’ Fiber Guide 101 we are exploring Cotton.
Cotton is a naturally produced fiber, making organic and “green” cotton available through Fairtrade or the Better Cotton Initiative. In its natural form cotton has a matte, off white appearance. As cotton is a natural product, and because of the way it is designed and manufactured into clothing it has many advantages, such as its ability to control moisture, insulate, provide comfort, and durability. Cotton is an ideal fiber to use in a range of garments for a number of reasons; abrasion resistance, strength when wet, it does not produce static build up, and its natural properties mean cotton is hypoallergenic. Organic cotton is biodegradable and it also allows for sustainability possibilities, such as cutting room waste being recycled back into fiber form for re-use.
Like all fibers, cotton has its snags (pun intended). As Cotton is prone to becoming creased, it requires more ironing than fabrics produced from other fibers. It takes a long time to dry naturally, and synthetic fibers have stronger color retention and shrinkage resistance than cotton.
To get the best out of cotton you have to know when your end use plays to its strengths. Hopefully, this guide puts you in that position the next time you are determining your fiber needs.