A branded uniform is more than the clothes your employees wear on a day to day basis, it’s a walking billboard, a symbol of trust and a hint towards your professionalism and company standards.
A branded uniform serves as a key marketing tool for brand awareness. Imagine all the places your employees go in a day, the drive through for breakfast, the deli at lunch, the gas station after work, the supermarket, the gym… The possibilities for your brand to be exposed are limitless. As many of our clients have found out, a roll out of a new uniform has brilliant PR potential and can lead to massive exposure.
Have you ever been in a shop and needed to ask a question but not known who works there, and you walked back out? Chances are, if your staff doesn’t wear a uniform, your customers have too! Missed sales from missed opportunities are impacting your business’s bottom line. By identifying your staff members clearly, customers are aware of who they can speak to with a question. This increased number of leads mean more opportunity for sales. At all costs, avoid putting your customers in the situation where they ask another customer if they work there!
Would you let a stranger into your home? How would you feel about taking an unexpected package from a stranger in casual clothes? Chances are, you wouldn’t, and you wouldn’t feel comfortable. Having a uniform clearly identifies your workers, and puts customers at ease with having them in their home. A well branded uniform generates a feeling of trust, allowing your staff to do their jobs with no hassle. Without a uniform, your business looks unprofessional at best, and completely illegitimate at worse.
We’ve established that a uniform is essential for your customers, but what about your staff?
Working in a uniform presents a united front for your staff, and if your uniform is altered for different levels of seniority it makes an attractive reward for promotions. A world class, well-fitting uniform makes your staff feel valued and that you, as an employer, care enough about your employees to provide them with a quality uniform speaks volumes about you and your company.
If you’re looking to update your current uniform, or you’re looking for a new one, we’d love the opportunity to speak to you about your requirements. You can email us at CorporateSales@TwinHill.com or give us a call at 888.206.0699.
You’ve worked with our design team in order to create the ideal uniform- tailored, on brand, with the perfect style and fit. But, do you know what goes into that uniform? We have started a new series to guide you through some of the advantages and disadvantages of the four main fibers: wool, cotton, viscose and polyester. In this issue’s Fiber Guide 101, we are exploring polyester.
Polyester is an oil-based synthetic fiber and the most widely used of all the man-made fibers. It is the most common fiber used in corporate wear due to its durability and strength. Polyester is the best wash-and-wear fiber in that it is easy to care for, shrink resistant, and quick drying. It also maintains good stability and excellent color retention as it is not damaged by sunlight or weather.
All of these good qualities come at a premium. Polyester is not very breathable and can have a shiny appearance, contributing to potential static build-up. It is also prone to pilling and snagging more than other fibers.
In general, polyester is not biodegradable and, therefore, is not suitable for composting. However, polyester produced from recycled plastic bottles is now widely available.
To get the best out of polyester, you have to know when its strengths play to your end use. Hopefully, this guide gives you that advantage the next time you are determining your fiber needs.